A complete range of automotive tools and equipment can be found online. Consumers do have the advantage when shopping on the Internet, as they are not only provided quality merchandise, but merchandise at a discount. Top providers on the Internet will stock a wide range of automotive tools and equipment from recognized brands in the industry. Many consumers are turning to the Internet due to its affordability. Automotive tools and equipment, are expensive, and if you are in search of parts that are hard to find, the Internet is often the best source there is. When you begin to shop and compare the various online sites, you will notice that the greater reputability a company has, the more automotive tools and equipment they will offer. Automotive tools and equipment are necessary at some point in time for every driver that performs repairs on their vehicle. Workshops require automotive equipment that is specific to repairs so that they can safely and efficiently perform the repairs.
What types of automotive tools & equipment will you find online?
Automotive equipment will include all the automotive equipment that is found in the marketplace today such as:
* Tire changers
* Suspension and brake testing systems
* Brake lathes
* Short and mid-rise lifts
* Pit lifts
* Post lifts
* Mobile column lifts
* Auto lift equipment
* Wheel alignment and wheel balancers
* And, more
Other types of automotive equipment and automotive tools that you will find from the online vendors that are used by both the automotive shops and the home mechanics will include:
Lubrication Equipment: Each vehicle on the market has so many moving parts that comprise the operation of the vehicle and each of these moving parts need lubrication. Grease valves, oil meters and oil pumps are just some of the lubrication equipment that you will find online.
Air compressors: Air compressors are used to inflate a tire or tires. They may also be used to operate other pneumatic tools, as it is a source of compressed air. Air compressors come in many different makes and designs such as the electric powered, gas powered or diesel powered.
Other Automotive Tools: Other automotive tools that are used in both the industry and by the at home mechanic are hammers, dollies, screwdrivers, jacks, and monitors. These are specific for automotive repairs and automotive tools that the online vendor should have a variety to offer.
Service and Exhaust Equipment: For the shop or mechanic that is servicing vehicles, the proper service and exhaust equipment is necessary. This equipment includes brake fluid exchangers, booster cables, paint, battery chargers and so on.
When you do find an online store that seems to provide you with exactly what you need, make certain that they are reputable. The online site should have everything in tact on their site from their terms and policies to their customer service. Also, a description of each product that they offer to the consumer should be detailed. Dealing online is one of the greatest advantages to the consumer, and in the auto industry, the advantage is even greater.
Minggu, 17 September 2017
Kamis, 31 Agustus 2017
Automotive GPS Units - Practical Technology
Prior to the invention of automotive GPS units, traveling to unknown areas had to be done through reading a map and/or asking for directions. Both methods had problems. For instance, how can one effectively read a map while driving? Map-reading is only best if there is another passenger in the car, which isn't always possible. Asking for directions can also be annoying, at least if the person giving the directions does so in a manner that is not as clear.
Fortunately, with the emergence of automotive GPS units the process of map-reading and getting directions has never been easier as each can be done either through voice activation, touching the screen, pushing buttons or a combination. Maps pinpointing the exact location pop right up on the screen, while directions can be given through a computer-generated voice. Nothing could be easier or better. The only issue is deciding which automotive GPS unit should be purchased. This article will serve as a guide telling consumers what they should be on the lookout for when choosing automotive GPS units.
The first area of consideration when buying automotive GPS units is seeing how accurate the device is. One way to determine this is by how many channels the GPS unit has. This is because more channels means the unit will be able to communicate with a larger number of satellites, resulting in more coverage. Another way to determine the accuracy of most automotive GPS units is through how its antenna is designed. Make sure the antenna is placed in an area of the unit where it will be able to stand freely.
The next thing to think about when looking at automotive GPS units is size. There are some automotive GPS units that will not be portable. Onstar, which has to be installed in one's car, is an example of an automotive GPS unit that can not be moved from car-to-car. Many other automotive GPS units vary in portability.
Thirdly, perspective buyers of automotive GPS units should take notice of a unit's interface. More expensive automotive GPS units will contain voice-activation and/or touch-screens, while cheaper ones can only be used through a series of buttons. If another person is in the car, using buttons is not as bad, but if only the driver can use the unit, it is important that it be as hands-free as possible. It is also important to try to get an automotive GPS unit that has the capability to give directions through a computer-generated voice. Doing so is another way to ensure that the driver of the car keeps their eyes on the road and nowhere else.
The software that the automotive automotive GPS unit uses is also critical. Most top of the line units have very good mapping software included with the unit. However, as time passes the mapping software becomes out of date. You should make sure that you automotive GPS units software is updated at least once every 6 months. Frequently there is cost for this service but if you live in fast growing urban environment then it is a good investment. Your automotive GPS unit is only as good as its operating and mapping software.
When looking at automotive GPS units one should consider: ease of use, accuracy, size and interface. Keeping these elements in mind ensures that a buyer obtains an automotive GPS unit that is reliable and will best assist them when they are on the road.
Fortunately, with the emergence of automotive GPS units the process of map-reading and getting directions has never been easier as each can be done either through voice activation, touching the screen, pushing buttons or a combination. Maps pinpointing the exact location pop right up on the screen, while directions can be given through a computer-generated voice. Nothing could be easier or better. The only issue is deciding which automotive GPS unit should be purchased. This article will serve as a guide telling consumers what they should be on the lookout for when choosing automotive GPS units.
The first area of consideration when buying automotive GPS units is seeing how accurate the device is. One way to determine this is by how many channels the GPS unit has. This is because more channels means the unit will be able to communicate with a larger number of satellites, resulting in more coverage. Another way to determine the accuracy of most automotive GPS units is through how its antenna is designed. Make sure the antenna is placed in an area of the unit where it will be able to stand freely.
The next thing to think about when looking at automotive GPS units is size. There are some automotive GPS units that will not be portable. Onstar, which has to be installed in one's car, is an example of an automotive GPS unit that can not be moved from car-to-car. Many other automotive GPS units vary in portability.
Thirdly, perspective buyers of automotive GPS units should take notice of a unit's interface. More expensive automotive GPS units will contain voice-activation and/or touch-screens, while cheaper ones can only be used through a series of buttons. If another person is in the car, using buttons is not as bad, but if only the driver can use the unit, it is important that it be as hands-free as possible. It is also important to try to get an automotive GPS unit that has the capability to give directions through a computer-generated voice. Doing so is another way to ensure that the driver of the car keeps their eyes on the road and nowhere else.
The software that the automotive automotive GPS unit uses is also critical. Most top of the line units have very good mapping software included with the unit. However, as time passes the mapping software becomes out of date. You should make sure that you automotive GPS units software is updated at least once every 6 months. Frequently there is cost for this service but if you live in fast growing urban environment then it is a good investment. Your automotive GPS unit is only as good as its operating and mapping software.
When looking at automotive GPS units one should consider: ease of use, accuracy, size and interface. Keeping these elements in mind ensures that a buyer obtains an automotive GPS unit that is reliable and will best assist them when they are on the road.
Selasa, 15 Agustus 2017
Automotive and Diagnostic Equipment Financing
Automotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. However the automotive tool set is extremely expensive. At times, the cost of the tool is more than the cost of vehicle that needs repair. Sometimes the cost of tool set may be more than the vehicle needs to be repaired. Hence automotive tool financing is becoming essential nowadays.
There are some legitimate financing companies have an expertise in financing automotive tools. You can seek their help by submitting an online application provided by them. They ensure fast approval of the amount required to acquire automotive tool set.
Automotive tools financing is normally available under various options. Automotive Air compressor is one among them which helps in acquiring the equipment which costs thousands of dollars. There are various types of compressors like compact air compressor, piston compressor, single stage compressor, two stage compressor and so on. Due to automotive tool financing it is possible for almost all companies to acquire any of the aforementioned types of air compressors.
Automotive hand tool financing is required to keep ready a well-equipped set of hand tools like wrenches, screwdrivers, clamps, sockets, installer or remover equipments etc. These tools are indispensable for running an automotive repairing business. Acquiring any one of them is affordable to all. But keeping a set of such tools is really expensive and hence the need for automotive hand tool financing is essential.
Welder financing is yet another category of automotive tool financing. A high quality welder is important for the automotive business. There are some precise welders like arc welder, stick welder, TIG welder, and MIG welder and so on. They are essential to apply heat in a given area. The sophisticated nature of the welders raises their price tags and that's why automotive repair business people go for automotive tool financing to acquire them.
Automotive waste and recycling equipment are required by certain companies for disposing the hazardous wastes in a safer way. In fact many shops find it profitable to recycle the wastes. Therefore such equipments are becoming essential in an automotive repair shops. They are highly expensive and as a result of which automotive tool financing is required to acquire these equipments.
Brake lathe is yet important equipment in any automotive repair shops. They allow you to work on all types of brakes. You may need a combination of brake lathe, heavy duty brake lathe or car brake lathe depending upon the type of your business. However any type of brake lathe is expensive and not possible within the reach of all. Hence brake lathe financing is essential.
The automotive industry has undergone several changes in the past hundred years. Keeping yourself updated of the changes and using the latest equipment can help increase your revenues. Though essential, this equipment is very expensive and so seeking the help of a financing company is required. Some genuine financing companies offer assistance to acquire automotive tools without any frustrating procedures.
There are some legitimate financing companies have an expertise in financing automotive tools. You can seek their help by submitting an online application provided by them. They ensure fast approval of the amount required to acquire automotive tool set.
Automotive tools financing is normally available under various options. Automotive Air compressor is one among them which helps in acquiring the equipment which costs thousands of dollars. There are various types of compressors like compact air compressor, piston compressor, single stage compressor, two stage compressor and so on. Due to automotive tool financing it is possible for almost all companies to acquire any of the aforementioned types of air compressors.
Automotive hand tool financing is required to keep ready a well-equipped set of hand tools like wrenches, screwdrivers, clamps, sockets, installer or remover equipments etc. These tools are indispensable for running an automotive repairing business. Acquiring any one of them is affordable to all. But keeping a set of such tools is really expensive and hence the need for automotive hand tool financing is essential.
Welder financing is yet another category of automotive tool financing. A high quality welder is important for the automotive business. There are some precise welders like arc welder, stick welder, TIG welder, and MIG welder and so on. They are essential to apply heat in a given area. The sophisticated nature of the welders raises their price tags and that's why automotive repair business people go for automotive tool financing to acquire them.
Automotive waste and recycling equipment are required by certain companies for disposing the hazardous wastes in a safer way. In fact many shops find it profitable to recycle the wastes. Therefore such equipments are becoming essential in an automotive repair shops. They are highly expensive and as a result of which automotive tool financing is required to acquire these equipments.
Brake lathe is yet important equipment in any automotive repair shops. They allow you to work on all types of brakes. You may need a combination of brake lathe, heavy duty brake lathe or car brake lathe depending upon the type of your business. However any type of brake lathe is expensive and not possible within the reach of all. Hence brake lathe financing is essential.
The automotive industry has undergone several changes in the past hundred years. Keeping yourself updated of the changes and using the latest equipment can help increase your revenues. Though essential, this equipment is very expensive and so seeking the help of a financing company is required. Some genuine financing companies offer assistance to acquire automotive tools without any frustrating procedures.
Senin, 31 Juli 2017
Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media
The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.
Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn't be better.
The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.
Radio, T.V. and newspapers are no longer the media of choice for today's Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.
Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today's challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency's tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow's auto industry."
The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.
Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!
Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer's website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer's website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.
Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today's consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today's consolidating auto industry; not so much!
Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.
Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn't be better.
The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.
Radio, T.V. and newspapers are no longer the media of choice for today's Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.
Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today's challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency's tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow's auto industry."
The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.
Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!
Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer's website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer's website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.
Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today's consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today's consolidating auto industry; not so much!
Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.
Sabtu, 15 Juli 2017
Online Display Advertising For Automotive Dealership Owners
Online display advertising provides a targeted and direct response approach that help to effectively target segment specific audiences and increase brand awareness. According to IAB Internet Advertising Revenue Report, the total Internet advertising revenue for 2009 was $22.7 billion. While online display advertising accounted for 35% or $ 8.0 billion of the total Internet advertising revenue for 2009. The automotive advertisers accounted for 11% or $2.5 billion of total Internet Advertising expenses in 2009. Thus, online display advertising that includes display banner ads, rich media, digital video, and sponsorship links can be effectively used by automotive dealers to target customers based on website context, geographic location, specific demographic information, and user behavior.
Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.
Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.
Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.
Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.
Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.
Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.
Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.
Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.
Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.
Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.
Advertisement Is Based On:
Advertisements based on demographic information, website context, and geographic location can help narrow down and pin point specific customer segment.
Website Context
Contextually relevant advertisements can help automotive dealers to better target the potential customers as they are willingly showing interest by viewing specific themed areas. Automotive dealers can effectively target those customers searching for new cars, pre-owned cars etc on Internet by positioning advertisement based on website context. Also, the website viewers are likely to respond positively or pay more attention to such theme related advertisements.
Buyer Geographic Location
Display advertisements based on user location allows automotive dealers to effectively target potential customers in local area, geographic region, or in any specific city. Delivering customized advertisements with proper relevance within a specific region or city generates interest, engages, and attracts potential customers.
Buyer Demographic Information
Display advertisements based on specific demographic information like industry, profession, age group, household income, gender etc can help automotive dealers effectively reach to a specific customer segment. Demographic advertisements informing about various offers, coupons etc given by automotive dealer can appeal to a variety of market segment. Display advertisements based on specific demographic information can help grab attention of key audiences and turn them into potential customers.
Advantages:
Online display advertising allows automotive dealers to reach a wider segment of customers in a limited advertising budget.
Increases Brand Awareness
Effectively employing online display advertising helps to create awareness about the automotive dealer that results in building a brand image in the long run. Positioning creative and relevant advertisements to specific segment help to effectively target potential customers, increase automotive dealer exposure, and increase online traffic leading to higher conversion rate. However, even if the customer does not click on ads, it increases brand awareness about dealer. As display advertising ensures that potential customers get to know about the services and inventory offered by automotive dealers, the next time these customers think of making a purchase, they can prefer and trust these dealers whom they can recall.
Effectively Target Customers
One of the key benefits of online display advertisements is that automotive dealers can effectively target potential customers within their advertisement budget. Display advertisements provide a better coverage and effective targeting of potential customers as they can be based on website context, geographic location of buyer, variety of demographic information, and user behavioral information.
Increases Online Traffic
Effectively positioning relevant and engaging display advertisements to a specific segment of audiences can help drive qualified traffic to the automotive dealer website. Display advertisements in the form of banner ads, pop up ads, and contextual ads catch the attention of potential customers and increase the website traffic. Also, display advertisement increases the brand awareness that generates more traffic to the dealer website and increases the chances of customer making a purchase.
Provides Good ROI
Apart from targeting specific segment of customers, online display advertising increases online traffic and increases the chances of sale thereby provides a good Returns On Investment (ROI). Also, display advertisement effectively targets desired customer segment thereby reducing the ad spend wasted due to unwanted and ineffective impressions thus maximizing the ROI. Display advertisement facilitates tracking of display advertisement campaign by automotive dealers through metrics like clicks and conversions, impressions to better calculate the ROI.
Online display advertisements can have an impact on purchasing decision made by automotive Internet users as they provide better consumer engagement. Thus, display advertisements can be effectively used by automotive dealers to increase their brand awareness, online website traffic, website interaction time, and maximize ROI. Moreover, display advertisements also encourage users to conduct search on Internet that increases the website traffic.
Jumat, 30 Juni 2017
Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price
The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.
The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today's online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren't important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!
The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.
The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale -- not the Chevrolet, Toyota, Mercedes, etc. -- or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don't like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.
Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.
A smiling sales person, service writer, operator and cashier can't be forced as a part of policy -- much like customer satisfaction can't be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff -- and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.
Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.
Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer's needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.
All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system -- as described above -- how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and -- once again -- the investment in the people becomes self evident.
There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can't be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything -- they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.
Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.
The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today's online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren't important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!
The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.
The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale -- not the Chevrolet, Toyota, Mercedes, etc. -- or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don't like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.
Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.
A smiling sales person, service writer, operator and cashier can't be forced as a part of policy -- much like customer satisfaction can't be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff -- and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.
Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.
Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer's needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.
All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system -- as described above -- how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and -- once again -- the investment in the people becomes self evident.
There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can't be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything -- they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.
Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.
Kamis, 15 Juni 2017
Automotive Advertising Agencies Don't Know What They Don't Know But Social Media Has The Answers
Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in the auto industry -- change. Another constant that can be found in the auto industry is human nature. These two constants, change and human nature, power the explosive growth of the use of social media by automotive advertising agencies. Unfortunately, the change is happening at warp speed on the Internet Super Highway and agencies don't know what they don't know when it comes to new technologies and applications being developed to monetize social media.
Attempts to provide a presence for automobile dealers on social networking sites like Facebook, MySpace and Twitter fall short for the same reasons that these online communities of friends are so successful with consumers. People hate car dealers and they often turn to advice from like minded consumers on social networking sites to get away from them. Automotive advertising agencies that impose on these personal conversations with self serving sales messages are often ostracized and even virally attacked as an intruder. The potential damage to the online reputation of their auto dealer clients represents a risk to reward formula that has forced many agencies to abandon social media as a viable channel to deliver a retail sales or service message.
Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by advertising professionals, automotive vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there -- to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.
In addition to sharing best practices, many automotive advertising agencies use social media to discover new technologies and vendor applications that have not yet been discovered by the mainstream auto industry. Recent discoveries that I can contribute to my searches on social media include an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer's website and pushed through a dedicated API with YouTube onto the world wide web. An equally revolutionary discovery was a consumer centric inventory marketing platforms that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer's questions even before they ask them. Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. My access to these automotive advertising solutions was only possible as a result of the time I invested on social media looking for them so that I could stay one step ahead of the competition.
Online blog talk radio stations hosted on automotive advertising networking portals provide a another social media forum for finding and reviewing new automotive advertising solutions. Regularly scheduled blog talk radio shows with live interviews of the developers of bleeding edge automotive advertising applications allow their online audience to ask vendors questions in an open forum. These open exchanges of ideas in a problem solution format help the vendors as much as the automotive advertising decision makers that follow the shows. A new mobile sales presentation platform with an integrated training component was recently discussed on a blog talk radio show to solicit feedback from the audience. Their insights were used to modify the platform before the vendor began their beta test it in the real world saving thousands of wasted dollars and man hours that would normally be required to mature their application.
The opportunity for automotive advertising agencies and auto dealers to listen, learn and contribute to social networking communities allows them to discover what they don't know while allowing them the opportunity to share what they do know. Auto dealers are people too/ The same efficiencies and extended resources that attract consumers to social media to research their next vehicle purchase is sourced by automotive advertising agencies who need to stay one step ahead of the competition in a consolidating auto industry that demands more for less. Automotive advertising agencies don't know what they don't know but they can definitely find out on auto industry focused social media. After all, what are friends for!
Attempts to provide a presence for automobile dealers on social networking sites like Facebook, MySpace and Twitter fall short for the same reasons that these online communities of friends are so successful with consumers. People hate car dealers and they often turn to advice from like minded consumers on social networking sites to get away from them. Automotive advertising agencies that impose on these personal conversations with self serving sales messages are often ostracized and even virally attacked as an intruder. The potential damage to the online reputation of their auto dealer clients represents a risk to reward formula that has forced many agencies to abandon social media as a viable channel to deliver a retail sales or service message.
Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by advertising professionals, automotive vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there -- to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.
In addition to sharing best practices, many automotive advertising agencies use social media to discover new technologies and vendor applications that have not yet been discovered by the mainstream auto industry. Recent discoveries that I can contribute to my searches on social media include an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer's website and pushed through a dedicated API with YouTube onto the world wide web. An equally revolutionary discovery was a consumer centric inventory marketing platforms that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer's questions even before they ask them. Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. My access to these automotive advertising solutions was only possible as a result of the time I invested on social media looking for them so that I could stay one step ahead of the competition.
Online blog talk radio stations hosted on automotive advertising networking portals provide a another social media forum for finding and reviewing new automotive advertising solutions. Regularly scheduled blog talk radio shows with live interviews of the developers of bleeding edge automotive advertising applications allow their online audience to ask vendors questions in an open forum. These open exchanges of ideas in a problem solution format help the vendors as much as the automotive advertising decision makers that follow the shows. A new mobile sales presentation platform with an integrated training component was recently discussed on a blog talk radio show to solicit feedback from the audience. Their insights were used to modify the platform before the vendor began their beta test it in the real world saving thousands of wasted dollars and man hours that would normally be required to mature their application.
The opportunity for automotive advertising agencies and auto dealers to listen, learn and contribute to social networking communities allows them to discover what they don't know while allowing them the opportunity to share what they do know. Auto dealers are people too/ The same efficiencies and extended resources that attract consumers to social media to research their next vehicle purchase is sourced by automotive advertising agencies who need to stay one step ahead of the competition in a consolidating auto industry that demands more for less. Automotive advertising agencies don't know what they don't know but they can definitely find out on auto industry focused social media. After all, what are friends for!
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